London is a centre of cutting-edge fashion - here, the creators of 'the best fashion mag out there', Fantastic Man, tell the story of London style through the history of the button-down shirt - part of a series of twelve books tied to the twelve lines of the London Underground. Encompassing music, street style, fashion, portraits, day and night locations, the visual context of east London where clothes factories and workshops used to be, night shots where bars and clubs used to be (or still are), an examination of collar shapes and archive images from fashion and music. Gert Jonkers and Jop van Bennekom are the creators of Fantastic Man, a singular modern men's style journal. Here they chart the history of the button-up shirt and explore why it's so central to contemporary London's fashion, design and people. With star contributors, fashion shoots and singular writing, this is a fashion magazine in a book.