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The Penguin Dictionary of Marketing

» Phil Harris

Penguin
Paperback : 29 Jan 2009

£12.99

Synopsis

The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.

Product details

Format : Paperback
ISBN: 9780140515183
Size : 129 x 198mm
Pages : 304
Published : 29 Jan 2009
Publisher : Penguin

The Penguin Dictionary of Marketing

» Phil Harris

£12.99


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