The Penguin Dictionary of Marketing
Penguin
Paperback
: 29 Jan 2009
£12.99
Synopsis
The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
Product details
Format :
Paperback
ISBN: 9780140515183
Size : 129 x 198mm
Pages : 304
Published : 29 Jan 2009
Publisher : Penguin
The Penguin Dictionary of Marketing
£12.99
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