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About J. I. Moore

Writers on Strategy and Strategic Management

Theory and Practice at Enterprise, Corporate, Business and Functional Levels

» J. I. Moore

Allen Lane
ePub eBook : 05 Apr 2001

£11.99

Synopsis

Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.

Product details

Format : ePub eBook
ISBN: 9780141941424
Published : 05 Apr 2001
Publisher : Allen Lane

Writers on Strategy and Strategic Management

Theory and Practice at Enterprise, Corporate, Business and Functional Levels

» J. I. Moore

£11.99


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