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Writers on Strategy and Strategic Management
Theory and Practice at Enterprise, Corporate, Business and Functional Levels
Penguin
ePub eBook : 05 Apr 2001
£14.98
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Synopsis
Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.
Product details
Format : ePub eBook
ISBN: 9780141941424
Published : 05 Apr 2001
Publisher : Penguin
Writers on Strategy and Strategic Management
Theory and Practice at Enterprise, Corporate, Business and Functional Levels
£14.98
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