Super Mario
How Nintendo Conquered America
Portfolio
Paperback
: 25 Apr 2013
£9.99
Synopsis
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
* Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
* Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success.
* The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
Reviews
» Submit a reviewCritic Review:
“Jeff Ryan bashes his head against the story of Nintendo and finds all manner of coins and power-ups. He also manages to tell the wider story of how video games have sewn themselves so completely into the fabric of global entertainment. This is a wonderful history.” — Tom Bissell, author of Extra Lives: Why Video Games Matter
“Super Mario is the rightful heir to David Sheff’s Game Over, a tremendous achievement combining a solid retelling of the known story of Nintendo with new information."
“A thorough history of Nintendo’s victories, written by an enthusiastic and knowledgeable fan.” — Publishers Weekly
Product details
Format :
Paperback
ISBN: 9781591845638
Size : 129 x 198mm
Pages : 320
Published : 25 Apr 2013
Publisher : Portfolio
Super Mario
How Nintendo Conquered America
£9.99
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