Lose weight without dieting, calorie-counting or using willpower.

It's true! Allen Carr's eating plan allows you to enjoy eating, savour flavours and lose weight. You can:

• Eat your favourite foods
• Follow your natural instincts
• Avoid guilt and remorse
• Enjoy the flavours of fresh foods
• Do away with digestive ailments
• Learn to re-educate your tastes
• Let appetite be your guide

Allen Carr turns his logical, common-sense approach to quitting smoking, to food. There are no dos or don'ts, only principles to follow that will lead to healthier eating, greater well-being and permanent weight loss.