Why are people successful? For centuries, humankind has grappled with this question, searching for the secret to accomplishing great things. In this stunning new book, Malcolm Gladwell takes us on an invigorating intellectual journey to show us what makes an extreme overachiever.
He reveals that we pay far too much attention to what successful people are like, and too little attention to where successful people are from. Gladwell examines how the careers of Bill Gates and the performance of world-class football players are alike; why so many top lawyers are Jewish; why Asians are good at maths and why it is correct to say that the mathematician who solved Fermat's Theorem is not a genius.
Like Blink, this is a landmark work that will simultaneously delight and illuminate.
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The Roseto Mystery
“these people were dying of old age. That’s it.”
out·li·er \-
'
lı-(- e)r\ noun
1: something that is situated away from or classed differently
from a main or related body
2: a statistical observation that is markedly different in
value from the others of the sample
1 .
Roseto Valfortore lies one hundred miles southeast of
Rome in the Apennine foothills of the Italian province of
Foggia. In the style of medieval villages, the town is organized
around a large central square. Facing the square is the
Palazzo Marchesale, the palace of the Saggese family, once
the great landowner of those parts. An archway to one side
leads to a church, the Madonna del Carmine — Our Lady
of Mount Carmine. Narrow stone steps run up the hillside,
fl anked by closely clustered two-story stone houses
with red-tile roofs.
For centuries, the paesani of Roseto worked in the
marble quarries in the surrounding hills, or cultivated the
fi elds in the terraced valley below, walking four and fi ve
miles down the mountain in the morning and then making
the long journey back up the hill at night. Life was
hard. The townsfolk were barely literate and desperately
poor and without much hope for economic betterment
until word reached Roseto at the end of the nineteenth
century of the land of opportunity across the ocean.
In January of 1882, a group of eleven Rosetans — ten
men and one boy — set sail for New York. They spent
their fi rst night in America sleeping on the fl oor of a tavern
on Mulberry Street, in Manhattan’s Little Italy. Then
they ventured west, eventually fi nding jobs in a slate
quarry ninety miles west of the city near the town of Bangor,
Pennsylvania. The following year, fi fteen Rosetans
left Italy for America, and several members of that group
ended up in Bangor as well, joining their compatriots in
the slate quarry. Those immigrants, in turn, sent word
back to Roseto about the promise of the New World, and
soon one group of Rosetans after another packed their
bags and headed for Pennsylvania, until the initial stream
of immigrants became a fl ood. In 1894 alone, some twelve
hundred Rosetans applied for passports to America, leaving
entire streets of their old village abandoned.
The Rosetans began buying land on a rocky hillside
connected to Bangor by a steep, rutted wagon path. They
built closely clustered two-story stone houses with slate
roofs on narrow streets running up and down the hillside.
They built a church and called it Our Lady of Mount Carmel
and named the main street, on which it stood, Garibaldi Avenue, after the great hero of Italian unifi cation. In
the beginning, they called their town New Italy. But they
soon changed it to Roseto, which seemed only appropriate
given that almost all of them had come from the same
village in Italy.
In 1896, a dynamic young priest by the name of Father
Pasquale de Nisco took over at Our Lady of Mount Carmel.
De Nisco set up spiritual societies and organized
festivals. He encouraged the townsfolk to clear the land
and plant onions, beans, potatoes, melons, and fruit trees
in the long backyards behind their houses. He gave out
seeds and bulbs. The town came to life. The Rosetans
began raising pigs in their backyards and growing grapes
for homemade wine. Schools, a park, a convent, and a
cemetery were built. Small shops and bakeries and restaurants
and bars opened along Garibaldi Avenue. More
than a dozen factories sprang up making blouses for the
garment trade. Neighboring Bangor was largely Welsh
and English, and the next town over was overwhelmingly
German, which meant — given the fractious relationships
between the English and Germans and Italians in those
years — that Roseto stayed strictly for Rosetans. If you
had wandered up and down the streets of Roseto in Pennsylvania
in the fi rst few decades after 1900, you would
have heard only Italian, and not just any Italian but the
precise southern Foggian dialect spoken back in the Italian
Roseto. Roseto, Pennsylvania, was its own tiny, selfsuffi
cient world — all but unknown by the society around
it — and it might well have remained so but for a man
named Stewart Wolf.
Wolf was a physician. He studied digestion and the
stomach and taught in the medical school at the University
of Oklahoma. He spent his summers on a farm in
Pennsylvania, not far from Roseto — although that, of
course, didn’t mean much, since Roseto was so much in
its own world that it was possible to live in the next town
and never know much about it. “One of the times when
we were up there for the summer — this would have been
in the late nineteen fi fties — I was invited to give a talk
at the local medical society,” Wolf said years later in an
interview. “After the talk was over, one of the local doctors
invited me to have a beer. And while we were having
a drink, he said, ‘You know, I’ve been practicing for seventeen
years. I get patients from all over, and I rarely fi nd
anyone from Roseto under the age of sixty-fi ve with heart
disease.’ ”
Wolf was taken aback. This was the 1950s, years before
the advent of cholesterol-lowering drugs and aggressive
measures to prevent heart disease. Heart attacks were an
epidemic in the United States. They were the leading cause
of death in men under the age of sixty-fi ve. It was impossible
to be a doctor, common sense said, and not see heart
disease.
Wolf decided to investigate. He enlisted the support
of some of his students and colleagues from Oklahoma.
They gathered together the death certifi cates from residents
of the town, going back as many years as they could.
They analyzed physicians’ records. They took medical
histories and constructed family genealogies. “We got
busy,” Wolf said. “We decided to do a preliminary study.
We started in nineteen sixty-one. The mayor said, ‘All my
sisters are going to help you.’ He had four sisters. He said,
‘You can have the town council room.’ I said, ‘Where are
you going to have council meetings?’ He said, ‘Well, we’ll
postpone them for a while.’ The ladies would bring us
lunch. We had little booths where we could take blood, do
EKGs. We were there for four weeks. Then I talked with
the authorities. They gave us the school for the summer.
We invited the entire population of Roseto to be tested.”
The results were astonishing. In Roseto, virtually no
one under fi fty-fi ve had died of a heart attack or showed
any signs of heart disease. For men over sixty-fi ve, the
death rate from heart disease in Roseto was roughly half
that of the United States as a whole. The death rate from
all causes in Roseto, in fact, was 30 to 35 percent lower
than expected.
Wolf brought in a friend of his, a sociologist from
Oklahoma named John Bruhn, to help him. “I hired medical
students and sociology grad students as interviewers,
and in Roseto we went house to house and talked to
every person aged twenty-one and over,” Bruhn remembers.
This happened more than fi fty years ago, but Bruhn
still had a sense of amazement in his voice as he described
what they found. “There was no suicide, no alcoholism,
no drug addiction, and very little crime. They didn’t have
anyone on welfare. Then we looked at peptic ulcers. They
didn’t have any of those either. These people were dying
of old age. That’s it.”
Wolf’s profession had a name for a place like Roseto — a
place that lay outside everyday experience, where the normal
rules did not apply. Roseto was an outlier.