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The promotion of reading as the premier source of entertainment, excitement and empowerment is a responsibility that Penguin continues to feel proud to carry.

Ever since Allen Lane founded the company in the mid-1930s with the express intention of taking quality books to the masses, Penguin has been seen by people worldwide as the natural home of reading. In May 2003, almost half of the nation's favourite 100 books voted for in the BBC Big Read were Penguin titles.

7 July 2003, Penguin launches a campaign to encourage everyone to read more ...

Read on for full details.


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n my first night sleeping in the desert, a traveler in an antique
land, stifling in my tent, thirsting for a drink, lying naked because
of the heat, I looked through the mosquito net ceiling and saw
flies gathering on the seams, their fussing twitching bodies lit by
the moon and the crumbs of starlight. Yet I was happy, in spite
of the dire warnings: Travel in all parts of Sudan, particularly
outside Khartoum, is potentially hazardous.

'The mere animal pleasure of traveling in a wild unexplored country is very great,' David Livingstone wrote in similar circumstances. Then the flies were gone and so was the moon, as the sky was darkened by a raveled skein of clouds that grew woollier and blacker until the whole night was black, starless, and thick with hot motionless air. I breathed with difficulty, feeling that odd sense of levitation that comes from being naked, flat on one's back on a hot summer night. But I was just a white worm in the vastness of a dark desert.

There came a trotting sound, not one animal but lots of tiny hooves, like a multitude of gazelle fawns, so soft in their approach they were less like hoofbeats than the sounds of expelled breaths, pah-pah-pah. They advanced on me, then up and over my tent, tapping at the loose fabric.

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