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The promotion of reading as the premier source of entertainment, excitement and empowerment is a responsibility that Penguin continues to feel proud to carry.
Ever since Allen Lane founded the company in the mid-1930s with the express intention of taking quality books to the masses, Penguin has been seen by people worldwide as the natural home of reading. In May 2003, almost half of the nation's favourite 100 books voted for in the BBC Big Read were Penguin titles.
7 July 2003, Penguin launches a campaign to encourage everyone to read more ...
Read on for full details.
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y the end of the century, supersizing - the ultimate
expression of the value meal revolution - reigned.
As of 1996 some 25 percent of the $97 billion spent on
fast food in the US came from items promoted on the basis
of either larger size or extra portions. A serving of
McDonald's french fries had ballooned from 200 calories
(1960) to 320 calories (late 1970s) to 450 calories (mid-1990s) to 540 calories
(late 1990s) to as much as 610 calories in 2002. In fact, the menu had exploded in size. What was once a 590-calorie McDonald's meal became…1550 calories. By 1990 heavy users - people who eat fast food more than twenty times a month - accounted for $66 billion of the $110 billion spent in the US on fast food. Twenty times a month became McDonald's marketing goal for every fast-food eater.
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