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The promotion of reading as the premier source of entertainment, excitement and empowerment is a responsibility that Penguin continues to feel proud to carry.

Ever since Allen Lane founded the company in the mid-1930s with the express intention of taking quality books to the masses, Penguin has been seen by people worldwide as the natural home of reading. In May 2003, almost half of the nation's favourite 100 books voted for in the BBC Big Read were Penguin titles.

7 July 2003, Penguin launches a campaign to encourage everyone to read more ...

Read on for full details.


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ack and the Prime Minister were in darkness, standing
on a stationary Northern Line train. The Prime Minister
hated the dark. He had once been shown round a
heritage mine by a miner in an immaculate miner's
uniform and a gleaming helmet. When they had reached
the deepest shaft, and were bent double looking at the
coal face through a sheet of protective Perspex, the lights
had gone out and the Prime Minister had squealed like a girl in the anonymous blackness. The heritage miner had laughed and said, 'Who's the great big Jessie, who's afraid of the dark?'

The Prime Minister had not been brave enough in that extreme masculine space to confess that it was him, and that he hadn't slept entirely in the dark since the night of Mummy's funeral.

He and the others in the party had crouched waiting for an emergency generator to be brought underground.

Now he was hanging on a handle that was suspended from the ceiling of the train, sweat was running between the push-me-up, squeeze-me-together cups of his wife's brassiere. A madman began to shout about Sir Cliff Richard - accusing him of forcing Hank Marvin to become a Jehovah's Witness.

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