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The promotion of reading as the premier source of entertainment, excitement and empowerment is a responsibility that Penguin continues to feel proud to carry.

Ever since Allen Lane founded the company in the mid-1930s with the express intention of taking quality books to the masses, Penguin has been seen by people worldwide as the natural home of reading. In May 2003, almost half of the nation's favourite 100 books voted for in the BBC Big Read were Penguin titles.

7 July 2003, Penguin launches a campaign to encourage everyone to read more ...


Read on for full details.

'john f kennedy an unfished life' by robert dallek
J
ack believed that his youth, Catholicism, limited
support from party leaders, and questionable health
made him far from a sure bet for president in 1960.
He was right. In fact, it was an act of unprecedented
political nerve for Kennedy to think that he could win a
presidential nomination that year. Although a handful of
candidates had won the White House when they were in
their late forties, no forty-three-year-old had ever made it to
the presidency. Theodore Roosevelt was forty-two when McKinley's assassination
put him in the office, but when he ran in 1904, he was forty-six. More important, only
one Catholic had run for president, Al Smith in 1928, and Herbert Hoover had decisively defeated him.


In a conversation with his father on Thanksgiving Day 1956, Jack discussed the conditions working against his candidacy. But Joe, with his extraordinary feel for the direction of national events, asked Jack to remember that "this country is not a private preserve for Protestants. There's a whole new generation out there and it's filled with the sons and daughters of immigrants from all over the world and those people are going to be mighty proud that one of their own was running for President. And that pride will be your spur."

Jack did not need much persuading. His own ambition for the highest office, his self-confidence that he could win, and his understanding that he already enjoyed the support of millions of Americans (including, of course, his father, who would help finance the campaign) made him hopeful of success. "Well, Dad," he replied, "I guess there's only one question left. When do we start?"


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