
Giulio Miglietta
London College of Communication

Explanation of work
In my design I considered the conscious side of the brain as a weight. As the author underlines, thinking, reflecting and pondering sometimes can represent an obstacle for a decisional moment. The man portrayed is actually dragging along his brain. The man is not totally still, he’s slightly moving to the right side of the page, just to express a sort of limit for the possibilities.
Judges comments
‘Seriously interesting’ Deyan Sudjic
‘Incredibly imaginative … simply expert in illustration and expertly simple, it asks – what? In the instant … Both light and arresting’ Ali Smith