3rd Place

Kinga Koren

Bedfordshire University

Kinga Koren jacket detail

Explanation of work

My idea for the book cover is to express the fact of quick recognition and making snap judgments. My concept is based on the ‘Rorscharch inkblot’ personality test, where the different inkblot shapes have different impact on people. I incorporated the figure of the kouros in the inkblot as one of the stories related to the book. The figures are purposely not clear, so they expresses the need of experience to recognize them, as there is the need for experience to make snap judgments.

Judges comments

The judges felt that this was a smart, clean design and a brave concept.

‘The idea of the rosarch blot is both striking and attractive, and appropriate.’ Deyan Sudjic

‘Stylish and eye-catching’ Ali Smith

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