Shortlisted

Sarah Trentham
University of Bath

Sarah Trentham jacket detail

Explanation of work

My design takes on the idea that to have that instant first impression you need to have the urge to look twice. It is in the second glance that you make a conscious decision to judge someone.

I created my cover to convey the above. By using an intriguing, decorative pattern, like those beautifully designed by Penguin in the past and an optical illusion to see how the eye and brain work together making assumptions about the world. I believe this shows a similar message to how snap judgements are made in Blink.

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