Patrycja Zywert
Bucks New University
Explanation of work
My concept is based on creating mixed feelings. The title lettering looks nice at first sight but after taking a closer look the reader can see it is made of hair. Beautiful, long and nicely scented hair is undoubtedly a feature of a woman. If it is cut, it immediately brings the thought that something bad has happened to her. By using real hair I wanted to emphasise the human aspect in a subtle way and it links to the story, the pursuit of the perfect scent – innocence. The lettering style is inspired by eighteenth-century French alphabets.
Judges' Comments
‘Makes you feel your nose is being tickled without resorting to trickery – comes within a hair’s-breadth of design genius’ Will Self
‘Bursting with great ideas from the sketch book through to the final form – there is a real depth to the work’ Richard Bravery – Senior Designer, Penguin General
‘I was fascinated by the ideas. A clever and original approach to the subject and truly sinister’ Joanna Prior – Managing Director, Penguin General
