Grimm's Fairy Tales by Jacob and Wilhelm Grimm

Let the Brothers Grimm take you on an amazing adventure ...

From the land of fantastical castles, vast lakes and deep forests, Jacob and Wilhelm Grimm collected a treasury of fairy stories full of giants and dwarfs, witches and princesses, magical beasts and cunning children. From classics such as 'The Frog-Prince' and 'Hansel and Grettel' to the delights of 'Ashputtel' or 'Old Sultan', all hold a timeless magic which has enthralled children for centuries.

Grimm's Fairy Tales has been translated into more than 160 languages and was first published in English in 1812. Puffin will be celebrating the book's 200th anniversary in 2012.

Students are invited to design a whole new cover look for this classic, in order to reinvent Grimm's Fairy Tales for a new generation of readers, encouraging children (and adults) to revisit it time and time again, and ensuring that it remains an integral part of childhood.

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (cut-down B format, 178mm high x 129mm wide, spine 28.2mm wide).

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market of both children (to pick up and buy for themselves) and adults (to buy for children). While all elements of the jacket need to work together as a cohesive whole, remember that the front cover needs to be able to work on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to the broadest possible audience for the book
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against
• be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops such as Waterstone's