The cover of No Filter on top of a background of multicoloured arrows

Business Book of the Year: No Filter. Image: Ryan McEachern/Penguin

No Filter, Sarah Frier's exacting book on the inside story of Instagram, has been declared Business Book of the Year by the FT/McKinsey book prize. 

No Filter was chosen from a 15-strong shortlist to win the £30,000 prize after judges found it tackled "two vital issues of our age: how Big Tech treats smaller rivals and how social media companies are shaping the lives of a new generation”.

In the book, Frier examines how Instagram grew from being a simple photo app to a $100-billion company, reshaping how we look at and see the world as well as our economy in the process. No Filter tells, for the first time, the story of the people who founded Instagram to the influencers who keep it alive, as well as the impact of both on our understanding of reality.  

Presenting Frier with the award on Tuesday, McKinset's Kevin Sneader described the book as “a compelling saga about how this start-up phenomenon deeply embedded itself into the global cultural Zeitgeist”.

Last year, Caroline Criado-Perez won for her revelatory book, Invisible Women: Exposing Data Bias in a World Designed for Men.

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