In her first couple of years at No 10, Britain hosted a handful of summits, and she found herself in a tussle with senior officials. “First of all, they insisted that I had to be called Cherie Blair because right up until then, I’d been Cherie Booth. We had the European Council in 1998 and they still had a spouses’ programme. Having done the Commonwealth Heads of Government Meeting, in which we had a fashion show and cooking, I thought that’s insulting, I’m not presiding over that programme again. So I got NSPCC and Barnardo’s to talk to us about different attitudes towards disciplining children. But the question was, what was I going to be called? And I said, ‘Cherie Booth QC’, and they said, ‘No, no, no, if you say that, none of the women will know who you are. You’ve got to be Blair.’ When they all turned up, the Spanish Prime Minister’s wife used her maiden name, and so did the Scandinavians. So the Foreign Office had basically lied to me.”
As an experienced barrister, she was used to public speaking and refused to be silenced the way previous Prime Ministers’ wives had. But she had to choose her subjects with great care, safe issues because they were seen as female: the role of women, work/life balance, stuff about kids. “Still,” she told me, “You’d turn up and say something and all they’d want to talk about was what you were wearing, which is a bit insulting if you’re an intelligent woman, because you don’t expect to be judged by your clothes.”
We accept that the royal family will be several decades behind the rest of us, but why should the world of politics be too? Why do political wives (but not generally husbands) have to suffer the humiliation of the cringey photoshoot? Why do we dissect what they wear and how they do their hair, while our own Prime Minister can get away with disgracefully ill-fitting suits, a belly hanging over his waistband and hair that hasn’t been brushed since he was a schoolboy (if then)?
It’s all because, however much lip service we pay to gender equality these days, we still instinctively find it easier to accord authority to men than to women. And we still instinctively find it easier to associate women with bringing up children and being an attractive clothes horse. There is still what I call an authority gap between women and men.