In 1936 Allen Lane, the founder of Penguin, overheard a woman at a bookstall in King’s Cross station asking for ‘one of those Pelican books’. Presumably she was looking for a Penguin, but Lane, concerned that his competitors might snatch up bird names, decided to launch a new flock of non-fiction books.

The Pelican imprint was born.


Being Ecological

Don't care about ecology? This book is for you.

Read an extract from Timothy Morton's Being Ecological

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