An image of the book cover of LadBaby's new kids book Greg the Sausage Roll and in the background is a night sky with clouds and silhouettes of the tops of houses

LadBaby aka Mark and Roxanne Hoyle aka the king and queen of Christmas and sausage rolls are releasing their debut picture book Greg the Sausage Roll: Santa's Little Helper this November. 

The book

The tinsel is up in the bakery, the lights are twinkling and the mince pies are sold out. It's CHRISTMAS EVE! Greg the Sausage Roll is so excited he could burst.

And when he's scooped up as a last-minute treat for Santa, he's catapulted into a magical festive caper beyond his wildest dreams. Hold on tight for a spectacular sausage roll-ercoaster of an adventure!

Pre-order now!

Order your copy now from the following retailers:

UK: WHSmith | WaterstonesAmazon

And we are thrilled to announce that for every copy of Greg the Sausage Roll: Santa’s Little Helper bought at WHSmith, we will donate a Puffin book to a child in need via The National Literacy Trust.

The authors

A photo of authors and LadBaby creators Mark and Roxanne Hoyle smiling/laughing whilst holding their thumbs up. They are both dressed in sausage roll print tracksuits and are in the Abbey Road Studio

LadBaby, aka Mark and Roxanne Hoyle, and their two children Phoenix and Kobe, are a social media phenomenon. In just four years, through their hilarious videos on parent hacks and budget-saving tips, they have amassed a global audience of 12 million. Mark won Celebrity Dad of the Year in 2018 and Roxanne won Celebrity Mum of the Year in 2019. Their charity singles for The Trussell Trust have reached Christmas No. 1 for three years running (2018, 2019, and 2020) – they are only the third act in UK chart history after The Beatles and the Spice Girls to have three consecutive Christmas number ones.

The illustrator

Gareth Conway is an illustrator and animation character and background designer. He graduated from university with a degree in animation and has worked in children's television animation ever since. Gareth started working on illustration projects in 2007 and joined the Bright agency in 2014, in that time he has illustrated joke books, activity books, educational reading books, and young fiction, poems, puzzles, and most recently picture books.

Greg the Sausage Roll: Santa's Little Helper will be released on 11 November 2021.

  • Greg the Sausage Roll: Santa's Little Helper

  • The tinsel is up in the bakery, the lights are twinkling and the mince pies are sold out.
    It's CHRISTMAS EVE! Greg the Sausage Roll is so excited he could burst.

    And when he's scooped up as a last-minute treat for Santa, he's catapulted into a magical festive caper beyond his wildest dreams.

    Hold on tight for a spectacular sausage roll-ercoaster of an adventure!

    Developed and written by the social media phenomenon that is LadBaby - the king and queen of Christmas and of sausage rolls - this is set to be a truly unmissable picture book release.

  • Pre-order now

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