Penguin Ventures (for Frederick Warne and Co Limited, part of Penguin Random House) have announced their key licensing partners for PETER RABBIT™ the movie, launching in the UK on 16 March.
Premium lifestyle brand, Joules was the first PETER RABBIT™ movie licensee to market for Penguin Ventures, with their children’s fashion range launching recently in the UK and US. TVM Fashion Lab has been confirmed as the licensee for daywear and outerwear, TDP Textiles Ltd and Akyroyd and Sons Ltd will be producing nightwear, underwear and swimwear whilst Somerbond will be launching a range of adult nightwear. RH Smith & Son Ltd has been confirmed for dress up.
Additionally, Rainbow Designs is releasing a plush and toy range, Jumbo Games are launching a 4 in 1 puzzle box set and large floor puzzle while Danilo will be licensing cards and calendars. Infinity Brands has been signed for biscuits and sweets and Spearmark are launching a range of lunchwear. For publishing, Redan will produce a magazine whilst Phidal and Puffin, part of Penguin Random House Children’s, are both publishing a range of book formats. Galaxy Optical is developing a range of licensed eyewear for opticians.
Susan Bolsover, Licensing and Consumer Products Director said: “The response to the PETER RABBIT™ movie from licensees has been fabulous. We’re thrilled to have such a high calibre of partners on-board who have really embraced this new adventure for Peter Rabbit.”
PETER RABBIT™ the movie, starring James Corden and directed by Will Gluck is a 3D live-action CGI animation and will launch in cinemas in the UK on 16th March 2018. Watch the trailer below.
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