Sarah Porter, Key Account Manager and Jess Saco, Sales Manager in Non Trade Sales
IIn our part of the Sales team we make sure our books find a home anywhere that isn’t a traditional bookshop – this could be on the ASOS website, in-store in the ‘Middle of Lidl’ aisle, at author events or via special editions and brand partnerships.
Sarah: Part of my role encompasses managing brand partnerships. This involves pitching our content to other brands - the projects can be anything from printing copies of physical books with a company’s logo on the front, to working with media agencies on customer reward schemes using e-books and audiobooks. A typical day can involve creating pitches, working on our strategy or customer meetings (with anyone from food chains like Hawksmoor and Greggs to partnerships with Gucci, Sky VIP and People Postcodes Lottery.)
Jess: I love our area of the business because, as well as selling in brand new publications to retailers like Oliver Bonas and The Works, I get to delve into Penguin Random House’s amazing catalogue of previously published titles and give new life to forgotten gems. This could mean creating a brand new cover, changing the format and size of a book, or producing a beautiful slipcase – the sky really is the limit! That also goes for retailers – for example, we recently noticed lots of our titles would sit perfectly within Primark ranges, so after several pitches and meetings we are now working to deliver their first gift book range.
Sarah: One of the things I love about my role is that no two days are ever the same, and there’s a huge amount of creativity involved.
Jess: This role is great for a people person as I work with almost every department across the business; from Production to Editorial; Design to Royalties & Contracts; Sales Operations and IM to Customer Services, I get to know lots of faces across the whole company.
When people think about a job in publishing, they might not immediately consider Non Trade Sales, but there’s something really special about making sure readers can find our books, even in unexpected places.
Take a look through some previous innovative brand partnerships.