Zachary Wieland (Adult Non-Fiction Prize winner):
Student at the University of Texas
“Caitlin Moran is taking a pen to dated definitions of feminism that exist today and starting a new conversation about being a woman that needs to be had. I wanted this cover to reflect what the book represents as a whole, as Moran shares her fresh take on what has begun to feel like a dated and overlooked topic. This new cover pulls design elements from feminist non-fiction novels of the 1970s and ’80s but looks as though Moran took her own pen to it and pulled out everything we didn't know that we needed to know about it.”
- ‘It’s as if Caitlin herself had taken a pen and underlined the most important words and phrases. Bold, clean and refreshingly simple’ Suzanne Dean – Art Director, Vintage
- ‘Zachary has produced a very confident package which is influenced by classic design but feels cool and relevant’ Richard Ogle – Art Director, Transworld
- ‘I love the confidence and assertiveness of this design. It looks like it really means business’ Tracey Thorn, Everything But The Girl
Speaking at the London awards ceremony, Tom Weldon, Penguin Random House UK’s C.E.O said:
“The Design Award was first launched in 2007 as an opportunity for students on an Art or Design course to engage in design for publishing during their studies and to experience real jacket-design briefs first-hand.
The award has gone from strength-to-strength and is now part of our Creative Responsibility strategy which we launched earlier this year. Other companies talk about Corporate Responsibility, while we talk about Creative Responsibility and this is incredibly important to us. Creative people imagine, they invent, they solve problems and they get things done. Unfortunately we don’t all have an equal opportunity to meet our creative potential and this has been identified as the creativity gap. The creativity gap exists because of inequality in the UK and it’s our missions to help close this gap.The Penguin Random House Design Award and our close working with Colleges to find and nurture emerging creative talent is just one of the ways we do this.”
To see the full shortlist or for more information on entering the award visit www.penguinrandomhousedesignaward.co.uk. The 2017 award will launch in October - more details will be on our website soon.