Penguin Random House UK, Frederick Warne and Columbia Pictures have teamed up to produce Peter Rabbit™, a new live-action/CG motion picture based on the internationally beloved series of books written and illustrated by Beatrix Potter, whose 150th anniversary is being celebrated this year.
The film will be directed by Will Gluck and made at Animal Logic, the Australian based animation and visual FX production studio. Animal Logic previously created the animation for the global blockbuster The LEGO Movie. Will Gluck (Olive Bridge Entertainment) and Zareh Nalbandian (Animal Logic Entertainment) are both attached to produce the feature, with Doug Belgrad serving as Executive Producer.
James Corden has been set to voice the lead role of Peter, and Rose Byrne will star in the live-action female lead role of Bea. Daisy Ridley and Elizabeth Debicki have also joined the voice cast.
With this film, Beatrix Potter’s beloved character Peter Rabbit will be reaching a whole new family audience. Frederick Warne has been Beatrix Potter’s publisher since its publication of The Tale of Peter Rabbit in 1902 and is the home of Peter Rabbit™ and the Beatrix Potter™ brand.
Tom Weldon, CEO Penguin Random House UK said, “We at Penguin Random House UK are delighted to be working with Columbia Pictures. As custodians of Beatrix Potter’s brand and legacy, we are excited about the opportunity this production will bring to engage a whole new audience with the world of Beatrix Potter and one of her best-loved characters, the mischievous Peter Rabbit.’
Will Gluck added, “I am delighted to be teaming up with Frederick Warne. Their expertise and stewardship is absolutely critical to making a film that honors the legacy of Beatrix Potter.”
Sony Pictures Entertainment will create and execute a worldwide licensing and merchandising program in connection with the new motion picture, in association with Frederick Warne.
Production on Peter Rabbit is due to commence in January 2017, and is due for worldwide release in April 2018.