Puffin Books, part of Penguin Random House Children's, has teamed up with BEAR Nibbles to launch BEAR & Puffin’s Big Book Club, taking children on an adventure into the world of reading.
Guiding users through an online magical world, the characters of BEAR and Puffin will encourage children to explore the alphabet alongside a growing library of books and fun activities.
From this month, the website will reveal a ‘book of the month’ that will correspond to a letter of the alphabet, including a mixture of childhood classics and new releases from favourite authors.
The first selection includes The Borrowers, Brown Bear, Brown Bear, What Do You See?, Diary of a Wimpy Kid and Dogger (as the letters B and D are revealed). The book club is targeted at preschool and primary age children.