Ronnie Fairweather, Creative Director Brand and Merchandise at Penguin Ventures said:
“The team at Reading University has taken such loving care of the Ladybird Archive for over 15 years so we were delighted that they have managed to secure this wonderful gallery and permanent exhibition space for the collection which is of such national importance. ”
On 10th March, the Ladybird Gallery will host a VIP launch to coincide with the release of a new Ladybird book written by HRH The Prince of Wales, Climate Change, the first book in a new series titled Ladybird Experts published by Michael Joseph. Co-authored by Prince Charles, who is also a patron of the MERL, Climate Change explains the changes we may see in the world around us if global temperatures continue to rise. New artwork by Ruth Palmer – the first illustrations to be commissioned by Penguin Random House in this format for more than 40 years – will be on display, as well as the older artwork that inspired them.