Penguin Random House UK have today announced that The Snowman™ brand has been brought back in house. As part of their continued growth strategy, Penguin Ventures will now manage all licensing, consumer products and live events for The Snowman brand across all categories.
Susan Bolsover, Head of Licensing and Consumer Products said: “The Copyrights Group has done an incredible job as our licensing agent for The Snowman since 1983 and we owe CEO Nicholas Durbridge and the team a debt of thanks for the care and attention they have shown the property. Penguin Random House has invested in growing the Ventures team to become a leading licensor of literary brands and as such The Snowman fits perfectly within our portfolio of classic properties. We look forward to implementing an ambitious strategy to ensure the continued growth of this much-loved brand here in the UK and to spreading that magic to overseas markets as well.”
Francesca Dow, Managing Director of Penguin Random House Children’s said: “Raymond Briggs’ classic picture book, The Snowman has been an integral part of our publishing business since it was first published by Hamish Hamilton in 1978. We are delighted to now be in a position to bring the entire Snowman business back in house and I know the Ventures team will ensure the brand continues to grow and evolve for future generations to enjoy.”
2018 sees the 40th anniversary of the publication of Raymond Briggs’ original picture book The Snowman. Penguin Random House will be celebrating the enduring nature of this timeless classic through a series of exciting collaborations, limited edition products, live events and bespoke publishing.