Ebury Publishing, the UK’s leading publisher of non-fiction books (3 years in a row) and the non-fiction specialist of Penguin Random House will launch a new ‘un’-corporate logo.
Jake Lingwood, Publisher and Deputy MD said `As the number one non-fiction publisher in the UK it’s important we stay relevant, exciting and accessible. Ebury Publishing is a B2B brand and we wanted a logo that gave agents, authors and booksellers a feel for the qualities that make us a stand-out company; we are Creative, Commercial and great people to work with. We wanted something that reflected that but that doesn’t look ‘corporate’. We are first and foremost a creative Publishing House.’
Ebury worked with Form co-founded by Paula West and Paula Benson, a multi -award winning design and branding studio with an international reputation on the logo design. Form have worked in design and branding for music, events, festivals, fashion and lifestyle brands for over two decades. Recent examples include the rebranding of Abbey Road Studios and V Festival. Their approach to the Ebury Publishing logo was to reflect the creativity at the heart of the brand. The new logo is tall, confident and takes its cues from modern craft and maker cultures and lifestyles which in turn take their cues from traditional practises. The new standalone capital E has been developed with an overprint effect, an “imperfection” which is embraced in the spirit of creativity – ‘the essential quality of a 21st Century publishing house’ according to Lingwood.
Importantly, the new logo has been created to work in harmony with the Penguin Random House parent brand. The logos occupy similar physical space and now share the same Penguin orange colour. The ‘E’ logo orange is complimented by a fresh and vibrant teal blue.