Tell us about the creative process behind creating the plaque for Sir Allen Lane. What were your typographical inspirations?
Jim Stoddart: I was really honoured to have been involved with this project. In setting the text layout on the plaque the key thing was to echo the classic blue plaques, made by the same people, Sue and Frank Ashworth. Though with the Sir Allen Lane plaque it made sense that the typeface was Sabon, a font designed by one of Sir Allen Lane’s favourite designers, Jan Tschichold in 1967.
And it was lovely to see the Penguin logo rendered in ceramic and glaze too. Sue and Frank have done a lovely job.
Here’s a pic pre-glaze…