Last night the Publishers’ Publicity Circle (PPC) held its Annual Awards, celebrating the best publicity campaigns of the past twelve months, with two Penguin Random House UK campaigns named amongst the winners: The Book of Dust (Alice Broderick and Harriet Venn, Penguin Random House Children’s), and Night Sky with Exit Wounds (Mia Quibell-Smith, Vintage).
Alice and Harriet were named as the winners of the Children’s Book Award category for their work on La Belle Sauvage, the first volume in The Book of Dust by Philip Pullman, alongside Riot Communications. Steven Cooper, one of the PPC judges, said of the campaign:
“I don’t think it was guaranteed that the publication of La Belle Sauvage would be the publishing event of the year, but this publicity driven campaign made it so. Successfully rejuvenating a beloved series of books relies heavily on the sensitive balancing of the old and the new and this campaign did that across its various strands.”