To mark the anniversary year, Yellow Jersey will deliver a 2018 schedule packed with top names including The Cycling Podcast, William Fotheringham, The Secret Cyclist, The Fantasy Football Scout and Ed Warner. There team will also be working with retailers, cycling shops and cafes nationwide to supply branded display kits and special offers for their customers.
The highlight of the year will take place on 20 June, with a celebration event at the Hackney Empire in London, entitled Yellow Jersey Live: Who was the greatest cyclist of all time? in association with Penguin Live. A must-see event for every cycling fan, it'll see Yellow Jersey’s cycling experts, including Ned Boulting, William Fotheringham, Jeremy Whittle, Richard Moore, Lionel Birnie and Peter Cossins, debating which rider deserves to be crowned the greatest rider of all time, with the audience casting their votes on the night.
Celebrating the anniversary, Tim Broughton, Editorial Director at Yellow Jersey Press, commented, “Sport has this remarkable ability to stir incredible passion in fans, whether they are screaming from the stands at Selhurst Park or camping on the slopes of Ventoux. It represents a determination to challenge and compete, binds individuals with a common goal, and often reflects our experiences in the wider world. Yellow Jersey understands this as much as its readers.”
Rachel Cugnoni, Publishing Director at Vintage and founding Publishing Director of Yellow Jersey Press, says, “Twenty years ago in this country the sports section in any bookshop wasn’t much more than A-Z of ghosted autobiographies and hardly anyone knew the difference between the mighty Yellow Jersey and an old yellow jumper. That has now changed and I’m extremely proud of the pivotal role Yellow Jersey has played in that transition."
Sports books with personality: Yellow Jersey's iconic titles
Over the last twenty years, Yellow Jersey Press has been home to some of our best-loved sports titles. Here are just five to jog your memory: