Simon Sinek in conversation with Reggie Yates

Simon Sinek is an unshakable optimist and leadership guru, and the speaker in the third most watched TED Talk ever, How Great Leaders Inspire Action. In December 2016 he was “the man that broke the internet”, racking up 150 million views for his talk on why many Millennials struggle in the workplace. 

As the global bestselling author of Start With Why, Sinek says, “People are people and the biology of decision is the same, no matter whether it’s a personal decision or a business decision.”

Now Penguin Live presents this rare opportunity to hear directly from Simon in an exclusive live interview with award-winning presenter and documentarian Reggie Yates at London's iconic Union Chapel. 

Grab your ticket to hear Simon speak about millennials in the workplace, the impacts of technology and how the Why is crucial to all of us. Reggie and Simon will have an interactive discussion and take live questions from the audience.

Simon Sinek is the global bestselling author of Start with Why, Leaders Eat Last and Together is Better.

To learn more about him visit startwithwhy.com or follow @simonsinek on Twitter or Facebook.

Simon will be signing books after the talk. Don’t miss the opportunity to purchase a discounted copy of Start With Why by Simon Sinek for £7.99 (RRP £9.99) when booking your ticket online. Books will be available for collection from the on-site Waterstones on the day.

Event details

Author: Simon Sinek

Event name: Simon Sinek in conversation with Reggie Yates

Date: Friday 5 May at 19.30

Venue: Union Chapel, London, N1 2UN



Find out more about the author

Start With Why

Simon Sinek

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views.

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.