PAUL BLOOM is the Brooks and Suzanne Ragen Professor of Pyschology at Yale University. He is the author or editor of six books, including the acclaimed How Pleasure Works. He has won numerous awards for his research and teaching, and his scientific and popular articles have appeared in the New York Times Magazine, Nature, The New Yorker, Slate, The Atlantic, Science, Guardian, The Best American Science Writing and many other publications. His TED talk on the origins of pleasure has been viewed more than one million times. He lives in New Haven, Connecticut, with his wife and two sons. Visit his website at paulbloomatyale.com and follow @paulbloomatyale on twitter.