Kevin Dutton

Black and White Thinking
  • Black and White Thinking

  • 'Essential insights into the character of human choice and decision-making. You'll not think about thinking the same way afterwards.' Robert Cialdini, author of Influence and Pre-suasion
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    It is human instinct to sort and categorize. We are hardwired to discriminate and frame everything in binary black and white. It's how our brains work. Migrant or refugee? Muslim or Christian? Them or us? Rather than reaching out to those who are different, we bond with those who are similar to ourselves. Rather than challenging our own thinking about the world, we endeavour only to confirm what we believe.

    The result is that the difference between polarized beliefs becomes ever greater. Dangerous possibilities arise. The Alt Right. ISIS. Brexit. Trump. Through persistent binary thinking our capacity for rational and nuanced thought - seeing the grey, rather than merely black and white - begins to erode.

    Black and White Thinking is an alarm call. Amidst a rising tide of religious intolerance and political extremism, it argues that by understanding the evolutionary programming of our binary brains we can overcome it, make sense of the world and in future make much subtler - and far better – decisions.
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    'Fascinating, important and entirely convincing.' Philip Pullman

    'Kevin Dutton is a Special Forces style psychologist. Daring. Original. All-action. No nonsense.' Sir Ranulph Fiennes

Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of the acclaimed Flipnosis: The Art of Split-Second Persuasion.