Black and White Thinking
Black and White Thinking

Kevin Dutton

Black and White Thinking
  • Black and White Thinking

  • A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity.

    'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, bestselling author of Influence
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    In this groundbreaking exploration of how our brains work, psychologist Dr Kevin Dutton explains that by understanding the nature of our hardwired black and white thinking we are better equipped to negotiate life's grey zones and make subtler and smarter decisions.

    Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. We have to draw the line somewhere, we say. But lines can be unhelpful or even dangerous when drawn where they aren't wanted, or in too thick a hand.

    By thinking in terms of ' 'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas we don't agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become polarized. Intolerance and extremism flourish. The human race has survived by making binary decisions, but such thinking might also destroy us. We may be programmed to think in black and white but rainbow thinking is the key to our cognitive future.
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    'Fascinating, important and entirely convincing.' SIR PHILIP PULLMAN

Dr Kevin Dutton is a Fellow of the British Psychological Society and a research psychologist at the University of Oxford. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of Flipnosis and The Wisdom of Psychopaths, for which he was awarded a Best American Science and Nature Writing prize. His work has been translated into over twenty languages, and his writing and research have been featured in Scientific American, New Scientist, The Guardian, The Times, Psychology Today, The New York Times, The Wall St Journal, and The Washington Post, among other publications.

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