1. Home
  2. Andrew Rugasira

Andrew Rugasira

A Good African Story

  • A Good African Story

  • Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption.

    In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver.

    This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

ANDREW RUGASIRA grew up in Uganda and went to the University of London for his undergraduate degree in Law and Economics. He later completed a masters degree in African Studies at the University of Oxford. In 2003, he founded Good African Coffee, the first African-owned coffee brand to be stocked in UK supermarkets and US retailers. He regularly speaks at leadership and business conferences, and is passionate about initiatives that lead to community transformation. In 2007, he was nominated as a Young Global Leader by the World Economic Forum. He has won several awards, including the Legatum Pioneers of Prosperity award, and in 2010 was nominated for a Financial Times/ArcelorMittal Boldness in Business award. Andrew lives in Kampala with his wife Jacqueline and their children. www.goodafrican.com @andrewrugasira

Our Use of Cookies

We use cookies to make our website work. If you click 'Accept All’ we will use cookies to understand how you use our services and to show you personalised advertising and other content. You can change your cookie settings by clicking 'Manage Cookies'. For more information please see our Cookie Policy

Our Use of Cookies

We use cookies on this site to enable certain parts of the site to function and to collect information about your use of the site so that we can improve our visitors’ experience.

For more on our cookies and changing your settings click here

Strictly Necessary

Strictly Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions. See More.

Analytics

Analytics cookies help us to improve our website by collecting and reporting information on how you use it. These cookies may be set by us or by third-party providers whose services we have added to our pages. See More.

Preferences & Features

Preference and Feature cookies allow our website to remember choices you make, such as your language preferences and any customisations you make to pages on our website during your visit. See More.

Targeting / Advertising

Targeting cookies are used to make advertising messages more relevant to you and your interests. They perform functions like preventing the same content from reappearing, ensuring ads are displayed and, in some cases, selecting content based on your interests. See More.