Dominika Minarovic (Author) Dominika Minarovic is a natural beauty lover, DIY expert and natural skincare formulator. She co-founded Clean Beauty Co with Elsie Rutterford, a natural beauty brand based out of London, empowering individuals to take control of what they put on their skin. Before stepping into beauty, Dominika worked in digital advertising and knows more about ad tech than she cares to share. The brand regularly appears in the pages of the Evening Standard, Red Magazine, In Style and the Daily Mail and she also co-hosts annual event Clean Cult. She grew up in Australia and Hong Kong, but currently lives in London. Elsie Rutterford (Author) Elsie Rutterford is co-founder of Clean Beauty Co, a natural beauty brand born out of a need for non-toxic beauty products that don't compromise on quality. Before starting Clean Beauty Co, Elsie worked in advertising, specialising in digital media. She is a natural skincare formulator, a self-confessed beauty junkie, and a food fanatic. She's based in London where she also co-hosts annual beauty event Clean Cult.