Matt Roach

Know Your Baby Poo
  • Know Your Baby Poo

  • Your handy guide to the sh*t every parent needs to know.

    Most new parents become obsessed with poo – and for good reason. You can find an incredible array of colours in a nappy, and understanding it all is key to a baby's health.

    Paediatrician-approved and full of top-tips and remedies, this unique and witty swatch book turns the 'poo palette' into a source of amusement, as well as answering vital questions like:
    - Is it normal for their poo to look like Dijon mustard?
    - What should you do if their nappy resembles an oil spill?
    - Why is your baby's bottom going off like Crack-atoa?

    Featuring 16 types of turd including Lumpty Dumpty, Peanut Butter Smelly Time and Nuclear Bum, this guide is a perfect gift for any parent with a sense of humour. And to survive parenthood, you're going to need one.

Matt Roach is a creative director at one of the world's top advertising agencies (so he is no stranger to talking sh*t). His name-dropping career has taken him from tackling the West Africa Ebola epidemic with Idris Elba to writing comedy for Stoptober with the likes of Bill Bailey and Al Murray. He once got thrown off stage for playing a song called 'I've Sh*t Myself'. Follow Matt on Twitter @akacreatives or Instagram @mattroach.