LadBaby, aka Mark and Roxanne Hoyle and their two children Phoenix and Kobe, are a social media phenomenon. In just four years, through their hilarious videos on parent hacks and budget saving tips, they have amassed a global audience of 12 million. Mark won Celebrity Dad of the Year in 2018 and Roxanne won Celebrity Mum of the Year in 2019. Their charity singles for The Trussell Trust have reached Christmas No. 1 for three years running (2018, 2019 and 2020) - they are only the third act in UK chart history after The Beatles and the Spice Girls to have three consecutive Christmas number ones.