John Maeda

How to Speak Machine
  • How to Speak Machine

  • Brought to you by Penguin.

    John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future.

    Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias.

    How To Speak Machine provides a coherent framework for today's product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.

John Maeda is the chief experience officer at the digital consulting arm of the Publicis Group. Previous to that he was the Head of Computational Design and Inclusion at Automattic. An engineer, computer scientist and designer by training, Maeda is also the former president of the Rhode Island School of Design and was a partner at Kleiner Perkins Caufield & Byers, the venture capitalist firm. His Ted talks on design are hugely popular, and he is the author of the books The Laws of Simplicity and Redesigning Leadership.

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