Be More Pirate
  • Be More Pirate

  • Whatever your ambitions, ideas and challenges, this book will revolutionize the way you live, think and work today, and tomorrow.

    Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status-quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption and an uncertain future. Sound familiar?

    Pirates stood for MISCHIEF, PURPOSE and POWER. And you can too.

    In Be More Pirate, Sam Conniff Allende unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy. Featuring takeaway sections and a guide to build you own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.

    So what are you waiting for? Join the rebellion now.

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    'Unique...reminds me of the fun we've had with our airlines' - Sir Richard Branson

    'Totally compelling' Ed Miliband

    'I'd rather be a pirate than join the navy' Steve Jobs

    'A model for how to break the system and create radical change' Evening Standard

    'Be More Pirate feels so important as it looks to history to help us grip the future' Martha Lane Fox

    'This isn't a book, it's the beginning of a movement. Be More Pirate should come with a health warning' Tom Goodwin, author of Digital Darwinism

Sam Conniff Allende is the founder and former CEO of Livity, a multi-award-winning youth marketing agency. Sam has led the unlikeliest collaborations between brands and bright young people on the edges of society, resulting in real innovation. He has worked with Google, Unilever, PlayStation and Dyson, and regularly speaks and runs Be More Pirate workshops at these industry-leading companies. Sam believes in the power of professional rule-breaking and is on a mission to instigate modern mutinies in organisations around the world, where the team's takeover the running of the ship to ultimately become more accountable, motivated and rebellious.