Rodrigo Abdalla

The Big Zero
Do you want to achieve startup speed at enterprise scale?

Growth. It's what every company strives for. But it's become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market.

While zero-based budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zero-based mindset (ZBx) does that and more. ZBx facilitates forensic oversight into resource allocation that funnels savings back into growth initiatives and encourages new sources of innovation.

The Big Zero shows how a ZBx approach focuses on agility over austerity, visibility over guesswork and the future over the past to fuel growth and competitiveness.

For over fifteen years, Rodrigo Abdalla has been spreading the zero-based mindset across the globe in a broad spectrum of sectors. Besides ZBx, his experience includes M&A and corporate turnaround. Based in London, he also acts as an angel investor, board member, and senior adviser to PEs and startups.