Michael Wade

Alien Thinking
  • Alien Thinking

  • Brought to you by Penguin.

    How do you come up with ideas that change the world?
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    This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

    Distilling over a decade of research into a fascinating journey through history and science, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you come up with ground-breaking ideas of your own.

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    'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

    'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.

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