Ladybird We make growing up the best story ever! Here at Ladybird, we publish playful books for little hands. From touch-and-feel books to bedtime stories and non-fiction, we help 0-7s to learn, play and grow - sparking plenty of smiles along the way. The home of Ten Minutes to Bed, Baby Touch, Peppa Pig and Hey Duggee, we know just how to capture curious little imaginations and guide them from one story to the next.