Kaye Webb became Editor of Puffin Books in 1961. During the 1960s and 1970s her instinct and flair resulted in the addition of many outstanding titles to the Puffin list, and in 1967 she launched the highly successful Puffin Club, now the Puffin Book Club. She was widely known for her remarkable contribution to children's books, and was awarded the MBE in 1974. She retired from Puffin 1979, but continued her involvement with children's books. Kaye Webb died in January 1996.