Jennifer Jacquet

The Playbook
  • The Playbook

  • This is a handbook for business executives advising who to hire, how to recruit experts, how to obfuscate and how to relentlessly and effectively challenge the threat of science, policy, reporters and activists.

    It is an outline of corporate scientific denial and obfuscation techniques, highlighting the tactics used to contradict climate change, ignore health risks and undermine worker safety. The machinery of deception works like a casino, with its deliberative architecture and design - the dimmed chandeliers, the comfortable furniture, the dealers, the drinks - to keep the customers inside comfortable and gambling for as long as possible.

    The Playbook helps any business buy time if it is threatened by science, the most reliable form of the knowledge the world has ever known. Part strategy, part social history, part resistance, it illuminates the methods and motives of many successful scientific denial campaigns, and the social forces that may outwit them.

Jennifer Jacquet is an associate professor in the Department of Environmental Studies and director of XE: Experimental Humanities and Social Engagement at New York University, as well as the author of the acclaimed Is Shame Necessary?

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