New Uses for an Old Tool

Is Shame Necessary?

In Is Shame Necessary? rising star Jennifer Jacquet shows that we have to use shame if we want to bring about political change and hold the powerful to account 
 
In cultures that champion the individual, guilt is seen as the cornerstone of conscience yet it proves impotent in the face of corrupt corporate policies. Jennifer Jacquet persuasively argues that modern-day shaming is a non-violent form of resistance that can be used to bring about large-scale change. Shaming, Jacquet shows, works best when used sparingly, but when applied in just the right way and at just the right time, it can keep us from failing ourselves. 
 
'Shaming is society's natural stabilizer and organic risk-management mechanism, and one that is ignored in modernity, particularly in the virtual world. Worse: it has been largely ignored by researchers before Jennifer Jacquet, whose book gives us an insightful treatment of a vital topic' Nassim Taleb, author of Antifragile

Thought-provoking treatise on the soft power of opprobrium, and its important role in achieving social cohesion in an ever more individualised culture... timely and urgent

Intelligent and provocative... The prospect of shame is a powerful social corrective

Shaming is society's natural stabilizer and organic risk-management mechanism, and one that is ignored in modernity, particularly in the virtual world. Worse: it has been largely ignored by researchers before Jennifer Jacquet, whose book gives us an insightful treatment of a vital topic

This is a wonderful, important and timely book. It shows us that the glue that really holds society together is not laws and diktats but honour and shame

Jennifer Jacquet

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