Camila Batmanghelidjh founded Kids Company in 1996. In 2009 The Women in Public Life Awards named her businesswoman of the year. Kids Company's services reach over 36,000 children and young people every year and they provide intensive support for over 18,000. These include the most deprived and at risk whose parents are unable to care for them due to their own practical and emotional challenges. For many, the roles of adult and child are reversed and, despite profound love, both struggle to survive. The children are assisted through a recovery programme which is assessed, designed and delivered according to the individual service user which helps them achieve their full potential. Their supporters include Prince Charles, Richard Branson, Stephen Fry and Helen Mirren.