'Fascinating' Malcolm Gladwell
'Your sanity will thank you for reading it' Oliver Burkeman
Our world is filled with addictive experiences, from social media and messaging to rolling news and video streaming.
They affect our ability to relax, develop relationships and achieve meaningful goals.
Psychologist Adam Alter explains why we can't stop scrolling, clicking and watching.
And offers practical advice for using technology differently – and leading a happier life.
'Brilliant. Irresistible offers...much-needed solutions'
Susan Cain, author of Quiet
'Essential reading... Regain control of your time, finances and relationships'
Charles Duhigg, author of The Power of Habit
'With great clarity...Irresistible digs down into exactly how technology has us hooked'
Adam Alter is an Associate Professor at New York University's Stern School of Business, and holds an affiliated appointment within the Psychology Department. He is the author of the New York Times bestseller Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel and Behave and has written for The New York Times, New Yorker, Atlantic, Wired, Popular Science and numerous other publications.