'Be short, be simple, be human.'
When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.
Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians.
In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.
Sir Ernest Gowers was born in 1880 and served in a number of illustrious occupations. He advised numerous commissions and committees on a wide variety of subjects from work conditions to the preservation of historic houses. Sidney Greenbaum was a Director of the Survey of English Usage and was the author of many books on grammar and linguistics. Janet Whitcut has worked on a number of prestgious dictionaries and is now a freelance writer with a special interest in langauge.