Penguin presents No Logo by Naomi Klein, read by Nicola Barber
No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.
in this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.
**The New York Times and Sunday Times Bestseller**
'An ordinary person's guide to hope. Read this book' Arundhati Roy
'As accessible as it is brilliant' Owen Jones
'A genuine page turner' Michelle Alexander
Naomi Klein - award-winning journalist, bestselling author of No Logo, The Shock Doctrine and This Changes Everything, scourge of brand bullies and corporate liars - gives us the toolkit we need to survive our surreal, shocking age.
'This is a look at how we arrived at this surreal political moment, how to keep it from getting a lot worse, and how, if we keep our heads, we can flip the script.'
Remember when love was supposed to Trump hate? Remember when the oil companies and bankers seemed to be running scared? What the hell happened? And what can we do about it? Naomi Klein shows us how we got here, and how we can make things better.
No Is Not Enough reveals, among other things, that the disorientation we're feeling is deliberate. That around the world, shock political tactics are being used to generate crisis after crisis, designed to force through policies that will destroy people, the environment, the economy and our security. That extremism isn't a freak event - it's a toxic cocktail of our times.
From how to trash the Trump megabrand to the art of reclaiming the populist argument, Naomi Klein shows all of us how we can break the spell and win the world we need. Don't let them get away with it.
'Who better than Naomi to make sense of this madness, and help us find a way out? A top-of-the-stack must read' Michael Stipe
'Naomi Klein's new book incites us brilliantly to interweave our No with a programmatic Yes. A manual for emancipation' Yanis Varoufakis
'Magnificent ... a courageous coruscating counterspell' Junot Díaz
Naomi Klein's international bestseller This Changes Everything is a must-read on our future, one of the defining and most hopeful books of this era.
Forget everything you think you know about global warming. It's not about carbon - it's about capitalism. The good news is that we can seize this crisis to transform our failed economic system and build something radically better.
Once a decade, Naomi Klein writes a book that redefines its era. No Logo did so for globalization. The Shock Doctrine changed the way we think about austerity. In This Changes Everything, her most provocative and optimistic book yet, Naomi Klein has upended the debate about the stormy era already upon us, exposing the myths that are clouding the climate debate.
You have been told the market will save us, when in fact the addiction to profit and growth is digging us in deeper every day. You have been told it's impossible to get off fossil fuels when in fact we know exactly how to do it - it just requires breaking every rule in the "free-market" playbook. You have also been told that humanity is too greedy and selfish to rise to this challenge. In fact, all around the world, the fight back is already succeeding in ways both surprising and inspiring.
It's about changing the world, before the world changes so drastically that no one is safe. Either we leap - or we sink. This Changes Everything is a book that will redefine our era.
'The most important book I've read all year - perhaps in a decade ... crucially, she leaves the reader with a sense of optimism' Stephanie Merritt, Observer, Books of the Year
'A book of such ambition and consequence it is almost unreviewable ... The most momentous and contentious environmental book since Silent Spring' Rob Nixon, The New York Times
'Naomi is like a great doctor - she can diagnose problems nobody else sees' Alfonso Cuarón
'Damn right, this changes everything ... one of the greatest nonfiction works of all time ... not just a book. It is a path of survival' D. R. Tucker, Washington Monthly
Around the world in Britain, the United States, Asia and the Middle East, there are people with power who are cashing in on chaos; exploiting bloodshed and catastrophe to brutally remake our world in their image. They are the shock doctors.
Exposing these global profiteers, Naomi Klein discovered information and connections that shocked even her about how comprehensively the shock doctors' beliefs now dominate our world - and how this domination has been achieved. Raking in billions out of the tsunami, plundering Russia, exploiting Iraq - this is the chilling tale of how a few are making a killing while more are getting killed.
'Packed with thinking dynamite ... a book to be read everywhere' John Berger
'If you only read one non-fiction book this year, make it this one' Metro Books of the Year
'There are a few books that really help us understand the present. The Shock Doctrine is one of those books' John Gray, Guardian
'A brilliant book written with a perfectly distilled anger, channelled through hard fact. She has indeed surpassed No Logo' Independent
'Naomi Klein applies her fine, fierce, and meticulous mind to the greatest, most urgent questions of our times' -Arundhati Roy
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Naomi Klein is an award-winning journalist, syndicated columnist and author of the #1 international bestsellers The Shock Doctrine and No Logo. She is a member of the board of directors for 350.org, a global grassroots movement to solve the climate crisis, a Puffin Foundation Writing Fellow at the Nation Institute, and a former Miliband Fellow at the LSE. She holds an honorary Doctor of Civil Laws from the University of King's College, Nova Scotia.
Author images © Don J Usner and Kouroush Keshiri